Now that the MMO world has become a world of "Get Rich Quick" schemes, seldomly do you have developers or team members that really seem to care. And by "care" I mean, actually take time to address player problems and issues in a timely manner.
But not in the case of the Guild Wars 2 team. You don't need to question if they feel their fans are important. They show it constantly by their sheer number of responses, blog additions and time they take out for interviews. And not just when it's something negative printed about them or their game.
Sure, the FaceBook thing was kind of...strange, but I understand the reasoning for that. They want more fans. Who doesn't? Compared to *Other Game I Will Not Name!* Guild Wars 2 has more information about videos about it by a very long shot.
All together though, the Guild Wars 2 team seems more like a family rather than a team. And I kind of admire that. I feel that is how your work place SHOULD feel. I know all MMOs are about "wars" but tou don't get the best efforts out of people running your business like actual an warzone.
And I should know.
I worked at retail stores.